10 years of studying Google, analysing and understanding each algorithm update, developing robots to mass scrap Google and the web to gather data. Constantly designing tools to find penalties and fix them, with one goal in mind, to take our clients website's from A to B in the Google SERP's.

We are potent Links:

Based in Ebbsfleet Kent we have four separate services each of which deals with different technical challenges that online marketers face. Our approach to link building is using quality domains, that are natural, SEO free, and old. Creating relevant content with a mix of natural outbound links. We have a deep insight into the workings of Google that gives website's increasing the visibility within search engines.

Meet our team

Starting with originally one person in 2005 (Steven Carroll) was looking to increase his google positions for his own personal website, he set about understanding what makes Google tick. It was shortly after by recommendation and word of mouth clients came to him for help and to get top positions in the Google results pages. Then 5 years later I (Jason Bayliff) joined to help out, the team continues to grow today.

Jason Bayliff
Joined the company in 2010, Now operations manager for all 4 business, manages logistics and customer care. Works closely with all campaigns and the clients.

Emily Manktelow
Joined in 2012, has been in admin for potent links and source code. responsible for back end and server side administration


Chris bates
Joined in 2012 Chris manages hosting and design of clients website's, he expertise are HTML, php and graphic design. Website's on page on off page optimisation.

Our philosophy has always been, when our clients do well so do we... Understanding google is a science, we understand this and paint the perfect digital picture for Google to get the best results.